Rural Marketing Agents (rma), an Australia-wide network of independent agents, has teamed with Herefords Australia to provide the opportunity for both vendors and buyers to operate with high quality Hereford and Hereford cross cattle.

The first sale could attract a catalogue of over 1000 steers and heifers with 680 already listed from Bourke, NSW, Glen Innes, NSW and Beachport, SA. Many will be EU accredited.

“Herefords AuctionsPlus makes great sense for both vendors and buyers and is just one of the many initiatives to be put in place during 2012 to create opportunities for all involved in the Hereford industry”, according to Herefords Australia’s CEO John McKew.

“Hereford prices, especially for EU accredited cattle, are equal to and in many instances, more than any other breed because of additional weight for age, carcase quality, feed conversion, temperament and the ability to survive in unfavourable as well as favourable conditions,” he said.

Michael O’Brien, rma’s CEO said rma’s 125 plus members throughout Australia were supporting the concept and in fact the sale was open to all agents making it a true showcase of the Hereford breed.

Colin Say & Co of Glen Innes, NSW, an rma member, and Armidale, NSW, agent Mike Wilson, initially negotiated the sale with Herefords Australia and Shad Bailey of Colin Say & Co the sale coordinator.

Initial entries include 200 March/April 2010 drop EU heifers due to calve in Spring, account the Injemira blood herd, Woakwine Station, Beachport, SA

Also an early entry is the 130 Stannum blood EU accredited Spring 2010 drop steers account Tirranna Grazing, Glen Innes, NSW.

Following an excellent season, the 350 September/October 2010 drop Stannum/Courallie blood steers and heifers account Nugent Grazing Co, Bourke, NSW, are reported to be in top condition.