According to a survey commissioned by the Department of Employment, Economic Development and Innovation (DEEDI), the industry outlook for early 2010 has been buoyed by both domestic and interstate trade.

DEEDI Senior Policy Officer Stephanie Denman said some interesting trends in consumer buying were reported by business.

“Nursery sales have increased for edible seedlings and ‘grow your own’ type home food gardens,” Mrs Denman said.

“This return to traditional gardening is perhaps a reflection on the tougher economic times, or just a renewed love and satisfaction in making your garden work for you.

“Drought tolerant, indoor plants and other ornamental ranges also remain popular.

“Demand and orders are already exceeding anticipated supply in a number of plant types.

“And of course flowers are still a winner, with flower purchasing remaining strong for traditional holidays like Christmas.”

The statewide survey has provided a new benchmark for lifestyle horticulture’s economic contribution to Queensland.

“The industry’s production and service value has grown significantly over the past 10 years, and is currently forecast at $3.4 billion,” Mrs Denman said.

“This growth is a welcome boost to an industry that has struggled with drought and urban water restrictions in recent years.

“The industry is mostly focused on domestic sales, however it is increasingly finding a niche in Asian markets, particularly for native Australian flowers.

“Our Christmas bush with its stunning red flowers is actually one of the more popular Australian-grown varieties in Japan – perfect for this time of year!

“We are seeing a real renewal in confidence amongst lifestyle horticulture businesses thanks to market trends, a good winter for quality production and easing of water restrictions in south east Queensland.

“The economic forecast for industry is looking pretty good for 2010, which is a nice Christmas present for Queensland business.

“If you’re stuck for Christmas gift ideas, and have a green thumb in your family, you really can’t go too wrong with something for the garden – it’s the gift that keeps giving.”