At an AgForce-organised meeting in Rockhampton today, more than 250 landholders voted unanimously for the as yet un-named group - referred to as a "movement" rather than an organisation - to represent all sectors of agriculture and take the fight forward through a special fighting fund of between $10 million and $20 million.

Mt Garnet cattle producer, Greg Brown, who is also an AgForce member and president of the Cattle Council of Australia, put forward a motion for the group to be formed to launch a campaign to "make every citizen of this State aware that this Government is in the process of devaluing and dispossessing landholders in this State".

Led by Central Queensland cattle producer and co-founder of AXM Consulting Peter Mahony, Woolshed, Theodore, the group comprises Michael Hewitt, Fork Lagoon, Emerald; Ian McCamley, Lowesby, Rolleston; Chris Whiteman, Sunlight, Rolleston; Justin MacDonnell, Towrie, Arcadia Valley, and Michelle Horn, Ridgelands.

At today's meeting, Mr Mahony told the crowd they must "attack with a venom unfamiliar to farmers" if they wanted to successfully challenge the greens' push to lock up even more of the State's agricultural land.

At the core of the new group's aims will be to remodel agriculture's image in urban areas and re-educate urban dwellers about Queensland's agricultural industry using a range of approaches including hard scientific evidence.

"There is no positive economic, ecological or environmental benefit in the State Government's moratorium and proposed new laws - it's purely grubby politics," Mr Mahony said.

* More details to come in this week's Queensland Country Life.