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 Carbon trade to melt ice cream business 

Carbon trade to melt ice cream business

22 Oct, 2009 01:50 PM
THE hip-pocket ramifications of the Federal Government's proposed emissions trading scheme (ETS) are beginning to alarm country Australia's rural and regional businesses.

In the lead-up to the Copenhagen climate conference in December - where world leaders will be scrutinised for their efforts to cut carbon - it's becoming increasingly clear Labor's emissions reduction laws have the bush worried.

None more so than the CEO of the Toowoomba-based Home Ice Cream enterprise, Wayne Reisinger, as well as the general manager of Swickers, Jeff Castledine, who oversees Kingaroy's equally famous pork abattoir.

Both hold grave fears about the potentially harsh climate change legislation envisaged by Prime Minister Kevin Rudd and his Climate Change Minister, Penny Wong.

Speaking at the company's headquarters, it's immediately evident that Mr Reisinger has done his homework on the issue.

The facts, as he sees them, just don't add up.

It's the reason National Party Senator Ron Boswell last week toured inland Queensland businesses to alert country people to "the significant impacts" posed by Australia's proposed ETS.

The burly Senator says while "the big end of town" in the shape of the mines, paper and steel industries have voiced their opinions ahead of the introduction of legislation, the likely impacts on smaller businesses like Home Ice Cream also need consideration.

"No-one has heard what it (the ETS) is going to impact - what it is going to do to rural and regional Australia," he said. "The impact is going to be significant."

He says he is trying to make people aware of the implications, including potential job losses, if power bills rise by 40-50 percent.

His concerns were echoed by Mr Reisinger, who said an effective $20/tonne tax on carbon dioxide emissions would have "a considerable impost" on Home Ice Cream.

"It's the equivalent of taking our company taxation from 30pc to 60pc, and possibly even higher," Mr Reisinger said.

Essentially, this is a story about a company's carbon footprint down the track, with electricity consumption levels under the proposed ETS poised to play a critical role in the company's long-term well-being.

It's not as though Home Ice Cream's management has been on the back foot over the issue, since it sought to gain operating efficiencies by putting in power management systems on its large compressors some years ago, with mixed results.

The point to make here is that when a company installs a computer management system to oversee demand on its compressors, then it's already adopting best practice efficiency levels.

"So all these guys (small businesses) are doing their best, trying to cut down their carbon footprints," Senator Boswell said.

Time and again the discussion focused on the likely impacts to the bottom line of a company like Home Ice Cream.

It's worth underscoring the energy-intensive nature of its operations, which involve three levels of cooling - down to minus 15deg C, minus 35deg C and minus 45deg C for its pasteurisation and liquid-chilling vessels, freezers and deep refrigeration equipment, respectively.

So would an effective doubling of company tax through ETS compliance have a knock-on effect in regards to employment levels?

The short answer is that "laying off workers is not on the horizon", according to Mr Reisinger.

So the next obvious question to ask is if raising prices might be one way to weather the ETS storm. But the reality is it would only undermine the company's competitiveness, as well as impacting on any plans to modernise or expand the business.

"The last time I saw our sales reduce was when wholesale sales tax on ice creams went from 10pc to 12pc, prompting an 18-month sales decline," Mr Reisinger said.

Shrugging off the effects of the global financial crisis, Home Ice Cream managed single digit growth during 2008 and currently is experiencing similar fortunes during 2009.

Never mind the proposition of a carbon dioxide tax level, as has been mooted, topping $40/t, Mr Reisinger is adamant that levels of this magnitude would see the company "running revenue neutral" and barely able to generate profits.

For a company that has been building its operation to the extent it has a permanent workforce of 150, rising to 250 in the summer season, since its inception in the 1960s, these are troubling times.

Even if the Federal Government's proposed emission reduction laws don't come into effect until 2011, companies like Home Ice Cream could be required to pay between $200,000 to $300,000 for carbon permits.

"It's huge, it's big and it's got to be found (somehow)," Mr Reisinger said.

A final word from Senator Boswell: "The big companies are big enough to buy the (carbon) permits. But it's a different story for smaller businesses."

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Date: Newest first | Oldest first
I think that Mr Reisinger is looking at this issue from the wrong perspective. My very limited understanding of his business is that they provide high quality ice cream direct to their customers without the involvement of a greedy retailer. So there is an expectation of customer loyalty built into his model. If he is already using industry best practice in production, advertise that, ensure that you can account for every tonne of CO2 equivalent per unit of production, advertise that. The argument that business has not wanted this and it is being driven by the community at large and their attitude to climate change and governments listening to this, may be true but use it as a positive, get on the front foot, the wider community will be getting approx $6bn per annum in compensation direct from the sale of the carbon credits, so make damn sure you can capture some of this. The community that is asking for this change is also your client base and is going to be cushioned from any price rises so go get your share of it and stop grizzling. This could be an opportunity to increase your share of the market. Change is not always bad. It's not always good either but it's coming so deal with it.
Posted by sam j, 23/10/2009 8:45:10 AM, on Queensland Country Life
Buying green power is a start point as well.
Posted by R See 1, 23/10/2009 10:58:06 AM, on Queensland Country Life
This tax is far more indiscriminate than the GST and will let the government get its claws into us all! Those who will suffer the most are those who are now. Want to save the world? Stop consuming. Convert our capitalist societies. Don't think the rest of the world will come at it? Then why should Australia suffer so much for such a little portion of the carbon contribution? Who do we really think we are if we think the world will follow us. I'll wager it doesn't.
Posted by Rebecca Dance, 23/10/2009 12:02:11 PM, on Queensland Country Life
sam j is funny - "the wider community will be getting approx $6bn per annum in compensation direct from the sale of the carbon credits". Where does the financing for this contribution come from? Oh, the participants in the system... Where do they get it from? Oh, their customers... Oh, you mean WE fund it through an indiscriminate tax-like instrument that will do nothing to change the climate. I applaud Mr Reisinger for simply stating the obvious, as so few business people have the ticker to do; an ETS is an enormous impost on everbody and everything. It will cost jobs, it will unnecessarily churn and waste cash and oh yes, it'll do nothing for the climate.
Posted by DMS, 26/10/2009 2:35:31 PM, on Queensland Country Life
DMS, you took the words off my keypad. The 6bn has to come from somewhere doesn't it! I wonder if any of the city centric do-gooders have stopped to think why there are going to be handouts, the size of which make the stimulas package looking like a Sunday School raffle. It's got to come from somewhere and who said the Govt is going to have the credits anyway, oh yeh I forgot, regrowth moratorium, I wonder what Capn Bligh will get for her million ha?
Posted by The Quiet Farmer, 27/10/2009 9:10:18 PM, on Queensland Country Life
The whole point of emissions trading is to make products that are pollution intensive to become more expensive. This is one of the few ways to coax consumers into doing the right thing. That is, people think with their wallets. If something is expensive, fewer people will buy it. If something is cheaper, more people will buy it. If emissions trading results in increased development in alternative energy sources, and people eating more fruits and veggies and less refined junk food, this is a good thing. Of course companies that are responsible for lots of pollution will fight whole-heartedly against it, but quite frankly their industries are probably not very good for the environment, or our health.
Posted by Jonte, 3/11/2009 7:00:20 AM, on Queensland Country Life
With dairy deregulation the large inefficient producer had plenty of room to increase effecincies. But the small producer whose efficiencies were maxed out, had no room to move but out. Why will a climate change tax be any diferent? If you jump off a 10 story building without wings you will hit the pavement hard. It is not the fall that hurts but the sudden stop.
Posted by Richie 10, 29/11/2009 2:58:55 AM, on Queensland Country Life
According to the study, the most important tool for small businesses to succeed in 2010 is search engine marketing, while email marketing, public relations and social media cited as crucial for success. 23.8% of all small businesses reported that search engine marketing was the tool most needed for their business to succeed in 2010. www.onlineuniversalwork.com
Posted by abass, 16/12/2009 3:55:30 AM, on Queensland Country Life

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The Rudd Government’s proposed emissions trading scheme has the chief executive officer of the Toowoomba-based Home Ice Cream enterprise,Wayne Reisinger, concerned about the outcome when he showed National Party Senator Ron Boswell around the company’s premises.
The Rudd Government’s proposed emissions trading scheme has the chief executive officer of the Toowoomba-based Home Ice Cream enterprise,Wayne Reisinger, concerned about the outcome when he showed National Party Senator Ron Boswell around the company’s premises.
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