News 
 National Rural News 
 Wool 
 General 
 Supply powering wool market, not emotion 

Supply powering wool market, not emotion

01 Jul, 2009 03:09 PM
EUROPEAN spinner orders, often seen as an important indicator of the level of wool in winter fashion catalogues, started to rise this week, stoking hopes that a recovery on retail markets was in the pipeline.

The AWEX Eastern Market Indicator, meanwhile, rose to 777 cents a kilogram last week, and wool futures, reflecting the air of optimism in the market traded up to 820 cents a kilogram.

The 19 and 20 micron fleece wool edged higher over the past week, while all other micron ranges remained steady.

Elders International wool manager John Roberts said the four-week wool rally lacked conviction because it was built on light supply, but acknowledged "any slight" rise in demand could spike a rally.

He expected similar trading before the wool sale break as buyers continue to hold back, and the market to open strongly when these buyers return to the mix.

"The reality is China and India have been postponing buying in anticipation of spring shearing fleeces coming onto the market which should see a lift in princes across the board," he said.

Mr Roberts said buyers were in a stand off situation but he was optimistic they would be forced to move to keep businesses running.

"If you look at the mills remaining, they are here for the long haul; those in it can't reduce and I don't think demand could be reduced.

"But when you get below 47,000 or even 50,000 bales on offer every week and then you add up all the wool combing capacity, there is an imbalance - and I think we will find demand outstrips supply."

New England wool manager Andrew Blanch said the drop in global demand at retail level would be fought by pushing the message of wool's unparalleled qualities.

"A large part of this (European) market has experienced job losses and company failures, and the confidence of these consumers has been shaken," Mr Blanch said.

"As a result, our shareholders' stocks of greasy wool, tops, yarn and fabric are higher than normal and there is only limited demand coming through.

"They must fight to maintain market share now as well as making efforts to reinvigorate the market for men's suiting to increase demand in the future."

Print
Increase Text Size
Decrease Text Size

comments


Date: Newest first | Oldest first
A curious headline. For six years now it has been lack of supply and the prospect of diminishing supply which made it not only impossible for traders in wool to make a profit but also impossible for traders to make secure plans for future trading.

I have said it many times before and I say it again. This debacle is through no fault of wool the product. The unique physical characteristics which made wool so readily marketable 20 years ago are still the same unique physical characteristics, even more marketable today than they were then.

There was never any good reason why after a setback from 1989 till 1992 the trade in wool should not have grown with the world economy.

That would have made it today at least a $15 billion a year industry.

Wool was wiped out by management which had no comprehension of many of the most fundamental aspects of marketing.

At last but all too late we have intelligent management. But when we read this week that Queensland's biggest woolgrower is apparently switching his ewes to meat production and a director of another of Australia's biggest wool producers is selling his sheep station, we know that worse is to come.

Posted by Ted O'Brien., 1/07/2009 9:34:19 PM
Ted, good point on the product, I couldn't agree more but if you read my market commentary in The Land a few weeks ago, the supply question was discussed. Most pundits that week were talking up the market on lack of supply and the market took another downward swing. We have heard this supply issue for many years and it has yet to scare anybody into a buying frenzy. I guess 'they' have become used to us talking about the supply shock that is just around the corner. We are meant to be heading into a 3 week recess and the market is flat..Supply drops to zero for three weeks, shouldn't that push the market up now?

IMHO, The market is experiencing short term spikes and falls based on a series of factors, not just a simple drop in supply. One of the most recent (new) factors is the cost, or lack of funding and insurance accessable to the exporters. If you run out of coin, you stop buying. Our currency and loans are expensive right now for all businesses. This all leads to it being hard for anyone to predict the market even one week out. The crystal ball is about as blurry as it has ever been.

Posted by Tony Benson, 2/07/2009 5:53:27 PM
The supply shock that is just around the corner has been with us now for seven years and is getting worse.

When the dollar rose in 2003 and with drought bearing down, I wrote pleading with Minister Truss to make a statement that his government had an interest in ensuring that wool continued to be produced. His reply was "we mustn't do that because that might cause more wool to be produced".

I had explained to him that, with all the market signals pointing to diminishing supply, traders would have no security of supply, would therefore plan for a reduction in trading, and that this would lead, no matter what the supply, to a reduction in trading.

His refusal to comprehend this showed that the Howard government and its individual members and advisors had not the slightest comprehension of the importance of market confidence. Without security of supply traders have little or no incentive to invest in promotion.

One of the really silly aspects of this was that, with their drought relief payments, the government at the time was in fact acting to ensure that wool continued to be produced. But there seemed to be some law against anybody saying so. A silly rule.

And take note that when the trade in wool was dying for want of wool, our government believed that they should take great care to avoid causing more wool to be produced.

Posted by Ted O'Brien., 3/07/2009 3:50:53 AM
Ted, they have certainly taken great care to reduce wool production with conservation policies that favour wild dogs and kangaroos over sheep.

Numbers in our old board district have fallen by a third over the past decade and continue to fall, as roos and wild dogs breed to plague proportions and farmers sell up to hobby farmers and hunters who let nature take over from land management and production.

The city is now managing the land and doing a terrible job of it! No wonder we have a GFC!

Posted by Common Cents, 9/07/2009 11:30:59 AM
How are you getting on for pigs? They are moving into our area where we didn't use to have them. And in the early days of their appearance they were not far removed from straight bred, even some barrows. Clearly either escaped or were released from blockies' pens.
Posted by Ted O'Brien., 13/07/2009 6:51:19 PM

post a comment


Screen name  *
Email address  *
Remember me?
Comment  *
 
We invite and encourage our readers to post comments. Comments are moderated and will appear as soon as our editor has approved them. When posting comments you agree to be bound by our Terms and Conditions.
Related Coverage
ARTICLES
MULTIMEDIA
POLL
Q: Has the 'ute-gate' fake email affair in Federal Parliament changed your voting intentions?

Yes - I am more likely to vote Liberal/National
(22.8%)

Yes - I am more likely to vote Labor
(10.9%)

Yes - I am less likely to vote for either major party
(11.3%)

No - it has not affected my voting position
(55%)

Total Votes: 906
Poll Date: 28 June, 2009

Most popular articles

ELDERS NEWS MREC FW



Queensland Country Life







Weather brought to you by:

Weatherzone

Classifieds

Front Page

Current Issue
Privacy Policy | Conditions of Use | Advertising Terms | Copyright © 2012. Fairfax Media.
 SEND...
 SAVE...
 SHARE...