Consumer concern about the practice of mulesing sheep has hit the wool markets, with today marking the first auction where wool has been catalogued according to whether or not the sheep was mulesed.
About 1600 bales were up for sale in the internet auction being conducted by Elders, with about 20 buyers expected to participate.
In promoting the sale Elders general manager wool, Mark Rodda, said the 'Towards 2010' auction would be a critical method of supporting Australian growers in their efforts to meet the industry-agreed deadline for phasing out mulesing.
"This sale will also meet the immediate needs of a number of our foreign supply chain customers and end retailers who have been increasingly asking for such wools in recent months," Mr Rodda said in a pre-sale promotional statement.
"We have an obligation to identify wool from non mulesed sheep and properties that have ceased mulesing, to those overseas retailers.
"If we don't, we fear that the wool industry could potentially lose these markets for ever."
The Global Auction is an online marketing platform that allows buyers, exporters and mills from around the world to purchase Australian wool electronically via a secure, proven and effective internet platform.
The Elders Global Auction is managed and facilitated independently by the Sydney based company, AuctionsPlus.