Brooks Brothers is creating a film about the people, the animal, and the processes that go into making the world’s highest quality natural fibre.

The film will be shown to both sales staff and customers to fully illustrate the quality of the wool and the resulting excellence of the products containing pure Saxon fibre from Saxon sheep.

For a week in early May, AWI escorted a team from Brooks Brothers across Victoria and Tasmania, visiting properties breeding pure Saxon sheep.

They also interviewed key figures within the industry, including historian Charles Massey, a foremost authority on the history of Saxon sheep, the pure line of which can be traced back to Spain in the 13th century.

Due to its three-dimensional helical crimp, Saxon fibre is wonderfully lightweight and extraordinarily soft, with natural stretch and unique resilience.

Using a fine grade of Saxon yarn, Brooks Brothers has created a line of men's and women's knitwear and tailored clothing with plans to expand its Saxxon offerings extensively in the near future.

Senior fabric specialist for Brooks Brothers, Doug Shriver, said, the film will focus not only on the quality of Saxon wool, but also the rich history of those generations of growers whose passion and hard work has kept the Saxon strain pure.

"Our customers not only love the Saxxon products but also the story behind Saxxon itself."

Brooks Brothers is one of America’s oldest and most respected retailers, recognised as an icon of quality, value and good taste.