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RSPCA clarifies pork labels

11 Jan, 2012 03:00 AM
THE RSPCA has defended claims that its new pork accreditation and labelling standards are not providing an accurate picture to consumers.

According to media reports, RSPCA scientific officer Melina Tenses has clarified that the organisation’s pig production standards are designed on the basis of ensuring a better quality of life for the animals.

The RSPCA contends that pigs can be raised in a range of environments to meet animal welfare standards – be it an indoor environment, and outdoor environment or a combination of the two.

The organisation yesterday came under fire from from New South Wales Greens MP John Kaye who said that the RSPCA's accreditation and labeling standards were misleading because people who bought pork with an RSPCA stamp would assume it was from a free-range pig.

Ms Tensen said rather than meeting the blanket definition of free range (a term which last August was removed from the RSPCA’s approved pig farming scheme), RSPCA pork accreditation means simply that pigs’ behavioural needs are being met.

“At RSPCA-approved farms, there are no sow stalls, farrowing crates or barren concrete pens,” she said.

According to The Age, a complaint was yesterday lodged with the Australian Competition and Consumer Commission by free-range accrediting organisation Humane Choice, alleging the RSPCA's labeling is misleading.

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The complaint lodged in regard to the misuse of the RSPCA logo was that it is being misrepresented as a free range product.

RSPCA have gone on record this week and in this article to confirm that that is indeed the case.

RSPCA do not accredit free range farms and licensees that describe their product as RSPCA free range are misleading consumers.

According the standards available on the RSPCA website, the RSPCA logo can be applied to indoor production systems also. There is no differentiation so consumers have no way of knowing what production system was used.

Posted by Lee McCosker, 11/01/2012 9:13:33 AM
I think the issue is largely to do with the money the RSPCA gets for endorsing products that simply do not genuinely meet the expectations of the community, and the fact that it is seriously exploiting animals in order to get that money.

I bet if the live exporters threw money at the RSPCA it would endorse live exports as well; after all, the National President was seen at a lunchon in 2010 laughing and joking with the PGA, the biggest proponent of the trade.

I read one article a while back where the RSPCA CEO 'endored beak "trimming"' at a chicken factory in NSW.

Posted by Nicky, 11/01/2012 1:31:48 PM

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