Cotton Australia has visited the water battleground of South Australia to explain the industry's case in the Murray Darling Basin debate.
Representatives travelled to South Australia last week to hold a series of political and media briefings.
According to CEO Adam Kay, the trip addressed misinformation about cotton's water use and set straight the record about the cotton industry's ability to impact on the lower parts of the system.
"Many people south of the border don't realise the whole system is dry and that most of the cotton industry is also still in drought," Mr Kay said.
"We've just harvested the smallest cotton crop in over 30 years and we needed to make the point that our cotton communities are doing it just as tough as those in South Australia.
"We can certainly sympathise with the plight of the lower Murray, but the cotton industry is not to blame for a lack of water in the system.
"It's dry all the way through, and pointing fingers at particular industries will not solve the problem.
"Cotton is an ideal crop to grow in the northern part of the Murray-Darling system because it only gets planted when water is available.
"This ability to turn the crop 'on and off' depending on the season, makes it a good choice for farmers who are faced with huge variability in the amount of water they can access each year."
Cotton Australia also pointed out that the reason for planting cotton is that it offers the best dollar return per megalitre of water.
"Many people we met felt water in Queensland should be sent down the Darling to help the lower lakes and South Australian farmers," Mr Kay said.
"However Murray-Darling Basin Commission data shows the system is so dry that water released in Queensland to travel down 2000km of dry rivers will make only a minimal impact in South Australia.
"There is definitely a perception that the cotton industry is enjoying full crops and plenty of water at the expense of South Australia's farmers and this is simply not the case.
"We were able to address this perception through a number of meetings and briefings, including with new South Australian Senator Nick Xenophon."