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ACCC misses the price point

The ACCC's grocery price inquiry - and the mainstream media's reporting of it - has missed the point that farmers have been making: while grocery prices are going up, farmgate prices often are not. So what is happening in between?

It must first be remembered that the inquiry itself was created as a result of Prime Minister Kevin Rudd's election campaign last year, in which he promised to address the rising cost of living - ie fuel and food.

As Mr Rudd - and those who voted for him - has found, hollow rhetoric about 'easing the squeeze' for 'working families' is not the same as actually addressing the problem.

On both fuel and food Mr Rudd has launched expensive government inquiries that came to the same conclusions as similar inquiries conducted under the Howard government.

And so the mainstream media, whose focus is ordinary consumers, has focussed on the political dilemma for Rudd and the on-going hip-pocket problem for disappointed voters.

It was through this prism that the ACCC inquiry was structured: looking at why grocery prices were on the rise and what could be done about it.

The ACCC blamed the drought, global markets and natural disasters for rising food prices.

The question of competition between retailers was looked at through in terms of pushing down prices and the presence of the third player Aldi was found to have a marginal effect.

But the question that needs to be answered though, is what impact the extra buyer - if it were competing nation-wide - would have on bidding up the farm-gate price?

Not surprisingly the ACCC found a lack of evidence to support claims that supermarkets were pressuring farmers to supply goods at low prices.

These claims have always been hard to substantiate due to the shadowy way in which the pressure is applied. But where there's smoke ... the anecdotal evidence from farmers is too regular to be ignored.

Granted the ACCC did recommend a strengthening of the horticulture code of conduct governing transactions between farmers, agents and wholesalers/retailers in that sector.

But that ignores the fact that in other industries farmgate prices have not shifted while retail prices have soared.

If drought and global markets were the prime cause for supermarket price rises, surely then farm gate prices would also be high.

But grocery prices started soaring well before this year's global commodity boom, which could, in fact, flow through to farm gate returns. Heaven knows what this will then do for retail prices.

What do you think?

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Comments


Date: Newest first | Oldest first
For goodness sake KEVIN RUDD do something rather than wringing your hands and saying there is nothing you can do! We demand a government that acts in the interest of the people rather than in your own back pocket interests.
Posted by maisie on 6/08/2008 7:34:51 PM
Listening to the airplay about this issue today and in the last few weeks has been interesting. There have been no submissions to the ACCC's enquiry which substantiate the pressuring of farmers? Everyone says this is because of the "threat" which may apply. I have met a lot of farmers in my time, not many strike me as shrinking violets. If the issues could be substantiated, truly substantiated, I'm sure they would be! It seems to me the issue is the structure of the market not the conduct within the market. Farmers seem to want legistlation to solve every problem for them without recognisng they have options if they choose to organise themselves to suit the structure of the market. Buyers take the control that the market allows them to take. If you don't like the outcome that the market delivers, change the terms of trade or the structure of your interface with the market. But please recognise that governments will not do this for you. They gave up on intervention a long time ago.

Let's stop this talk of being at the bottom of the chain, farmers are the start of the chain. They always will be. Depending on how farmers organise their approach to the market, farmers will have as much power as they can demand from the market, and no more. Let's change the thinking so we get better results in the future. When are the industry leaders going to recognise that complaining doesn't work, not here or overseas, it just makes people bitter and encourages a search for solutions that will never be realised!

Posted by reality check on 6/08/2008 8:50:01 PM
I would like at add to 'reality check's' comments above, with particular reference to the comment as quoted below:

"It seems to me the issue is the structure of the market not the conduct within the market".

I have been say simular for a while. The difference I have would be that the "conduct of the market" is a result of govt regulation and taxation on business costs. Below is a simple list of numbers, with the top one calculated without any undue market interfering govt regulation and business tax on production costs.

The 1 is the farm gate value, with the pipe line to the consumer being to the right, with 14.9 being the retail price, and ditto for the second line

1.0 1.4 1.8 2.5 3.3 4.5 6.1 8.2 11.0 14.9

1.0 1.5 2.1 3.1 4.5 6.5 9.5 13.8 20.1 29.2

The model does not exclude the ability of govt to raise revenue for social needs of the economy. It just removes the govt interference (regulation and business tax) from the market.

I believe if the Australian economy wants to have a viable agriculture sector into the future, we will have to adopt the change that would result form the different models above. The way farm costs are raising at the moment, i.e., well above inflation, farm production costs will soon overtake the slightly higher incomes they are receiving at the moment.

For example, a 600 gm loaf of bread is worth 12 cents of it was pure wheat, (would actually have less) then a doubling of wheat price, that has occurred in the last year or so should only add 12 cents. That is what the market people tell us when they put up the price of bread, (greater than 12 cents) blame it on the farmer. In reality, it’s to cover their "regulation and production cost taxes", and that is the main reason behind the price increase.

The solution to the grocery price problem is to change the way the production pipe line works, and you will see a price reduction over time trending lower as the two models above show.

If we do what we are doing now, I predict that grocery prices will continue to climb, while agriculture terms of trade will continue the down ward trend that has been occurring.

Posted by dunart on 7/08/2008 7:12:14 PM
In response to all of the comments, in plain English the market works like this: depending on the seasons, roundabout the beginning of December the fruit I have on my trees is ready to be picked, we employ people to pick, sort and pack, we cool the stuff down to 5C, in the morning the truck comes and charges me $1.20 per 5Kg tray to send my fruit to Brisbane Markets (+ 35% Diesel Surcharge). In the mean time time I would have been talking to 3, 4 , 5 Fruit "Wholesalers" all very confident that the fruit will reach a certain price. Happy or not with the price the stuff is already picked packed and in transit....

2 days later it gets to the market and you know what? 9 out of 10 the price they gave me 2 days earlier has dropped.......... below my production cost! I cannot take the stuff back and store it, I cannot refuse to accept the price, because every other wholesaler has the same price. So I have to take the "price". In 99% of the cases it's the wholesaler with too much fruit or the one that is trying to get in the Big 2 pocket that starts to discount!

If Coles and Woolies pay $18.00 per tray do you really think that the grocerer down the road is going to pay $20.00?? Coles and Woolies do not need to have a particular piece of fruit on the shelf, if Coles doesn't buy, Woolies won't! and the opposite is also true! Who is dictating the price - the producer or the retailer?

I have tried to buy my groceries at the Big 2 like this but somehow they wanted to call the police.... The manager was saying things like cost of production, market trends, etc. .... We send stuff to be sold at the "Markets" then we buy it back at the super "Markets"... shouldn't the 2 "Markets" work in the same way??? And pigs will fly.......

Posted by Peter on 9/08/2008 5:51:36 AM
Great column Michael. Again we're seeing the effect of rural people's reduced capacity to be heard and the media's lack of capacity to cut through the guff and report what's happening ... not what they believe to be happening. Our nation's retail market was left to chance for too long and now we are all left to suffer the consequences. If the ACCC, and its associated legislation through the Trade Practices and other Acts, had been given the power and teeth it needed years ago ... and the people who occupy positions of power had listened to producers years ago instead of focusing on political donors and powerbroking ... we may not be here today.

For too long our food markets in this country have been dominated by consumers and not producers - chicken and the egg and all that. Obviously farmers needs customers, but customers aren't much bloody chop without farmers.

Inquiry after inquiry does little except provide the perception of action ... and again ... if the mainstream media gave a rat's about where their tucker came from, they might actually research a little harder next time Rudd and his cronies put out a press release singing their own praises about keeping x number of public servants in work while our farmers go broke and our nation eats increasing amounts of overseas tucker.

A very positive step forward would be to tighten the ACCC's powers and put in a Commissioner who implements outcomes not polly waffle. Fundamentally, we need to refocus the attention of consumers. Most things can be achieved in a great country like ours, but the underlying principle of that action is quite often political will. At this time our farmers are not supported by much of that unfortunately. A campaign like AgForce's Every Family Needs A Farmer across the country ... run as an education strategy to inform Aussies of the importance of our food production capacity and how wonderful it is for our nation, economy and health will go a long way to pressure governments to get off their backsides. If they see a political win in it for themselves, we'll have keep them away with a stick.

Hobbsy www.hobbsy.com.au

Posted by Hobbsy on 12/08/2008 8:53:04 AM
I think the real point is that there is a certain amount of profit available to be shared along the supply chain from the farm to the supermarket. What we don't hear is what proportion of that profit is being taken by each stage in the supply chain and what this profit is relative to the costs and effort expended at each level. This profit needs to be distributed equitably and not just to those that have the market power.
Posted by Monsoon on 14/08/2008 1:01:54 PM
Michael Thomson is the Editor of FarmOnline. He has previously worked as the Canberra Parliamentary Press Gallery correspondent for the Rural Press group of agricultural newspapers, and as a senior reporter with Queensland Country Life.


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