It all comes down to economics - cold hard figures that don't care for the emotions of a drought.
But one has to wonder whether some irrigators are letting their heart rule their head in offering $1000 per megalitre for temporary water on the open market.
It may seem ridiculous but the numbers don't lie - just look at the national water index of water brokers, Waterfind, which tracks the sharp rise in prices over the last three months.
Clearly supplies are short, placing upward pressure on prices.
But demand has to be strong as well to drive prices as high as they are currently.
Understandably, many farmers need water urgently to keep permanent plantings alive until the drought does break, hopefully with spring rains.
But the question has to be asked whether they are, in fact, throwing good money after bad, given the forecast of a wetter than average spring is 50:50 at best for most of the Murray Darling Basin.
It's a big punt when, as one irrigator in the media today put it, falls of "Biblical proportions" are needed to revive farmers' fortunes.
What do you think?